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  • Am I stuck in a 720p rut?

    Posted by Matt Dufilho on April 19, 2011 at 3:51 pm

    Hey guys, I’m performing a self-evaluation and needed some input.

    I shoot mainly on an HPX170 and 300, and for as long as I’ve been shooting on them, I’ve shot in 720. I like the frame rate choices, over cranking abilities, lack of interlacing, easy scaling down for web resolutions, etc.

    I’m currently shooting projects for local broadcast, corporate internal video, and projects for the web. My next project is a spec pilot for a client show to HGTV as a proof of concept.

    I have a tendency to get stuck in ruts (both personally and professionally, but we’ll stick to shooting for now), so with this new project around the corner, I’m wondering if I’m doing my best for my client (resolution-wise).

    So, am I stuck in a 720p rut? Should I be shooting 1080? Am I shooting myself in the foot and under-serving my clients by not shooting 1080? Or am I making informed decisions on why I’m shooting 720p?

    As always, I appreciate the advice of those who know more…which is usually most of the people on this forum.

    Thanks,

    Matt Dufilho

    Bonnie Ernst replied 14 years, 8 months ago 8 Members · 13 Replies
  • 13 Replies
  • Steve Eisen

    April 19, 2011 at 4:38 pm

    Shoot in the format your client demands. Ask them what the final delivery is.

    I bought my HPX-500 for that reason. Most of the time I shoot 720p60.

    Last week I shot 720p50 for a job in Istanbul.

    Steve Eisen
    Eisen Video Productions
    Vice President
    Chicago Final Cut Pro Users Group

  • Fernando Mol

    April 19, 2011 at 4:39 pm

    I guess the answer about resolution must be defined by your final output.

    Probably others will have more technical, informed opinions, but in my experience when in doubt: test.

    I hope this helps

  • Matt Dufilho

    April 19, 2011 at 6:00 pm

    Thanks for the comments, guys.

    I’m definitely a big believer in testing beforehand, and I’ll always deliver what a client asks for.

    I guess the basis of my question is when a client doesn’t mention resolution…they just say, “We need this on DVD and the web”…am I somehow doing them a disservice by not shooting in 1080? “Am I missing out in some way?”, is essentially my question.

    Thanks again,

    Matt

  • Fernando Mol

    April 19, 2011 at 6:28 pm

    In the HPX170 the CCD doesn’t work progressive in 1080. This means the CCD is fully used in both 720 and 1080. No image quality difference, I assume.

    Shooting at 1080 will give you extra pixels for reframing in post, but you’ll have bigger files. Also, you’ll end up with interlaced footage.

    I don’t know about the 300.

  • Noah Kadner

    April 19, 2011 at 8:10 pm

    I’ve been shooting 1080p for a couple of years now. A lot more 1080p HDTVs out there than 720p. Not that 720 doesn’t upconvert nicely to 1080p but still. Might be time to evaluate your client base. If no one has ever complained then you’re probably fine. If one client it could be time to invest in your infrastructure a bit more.

    Noah

    Unlock the secrets of 24p, HD and Final Cut Studio with Call Box Training. Featuring the Panasonic GH2 and Canon 7D.

  • Matt Dufilho

    April 19, 2011 at 8:58 pm

    Thanks for the reply, Noah.

    My infrastructure is actually quite sound, all the way through post. And that’s what I mean, I think all that’s keeping me from shooting 1080 is pure habit.

    This upcoming shoot is nothing fancy. Just exterior broll and talking heads. My thought is I could shoot everything 1080 30p on my HPX 300 and 170, but I’m hesitant to make a paying gig my first foray into something new…even if it’s just a step up in resolution.

    Is there anything I should be wary of as I step up (additional noise, etc.)?

    Thanks again for the advice, and thanks for writing your RED book. It was a great read and got me pumped to leverage a RED shoot in the near future.

    Matt

  • Noah Kadner

    April 19, 2011 at 10:44 pm

    Honestly I think it’s a non-issue in terms of changes required- but you could shoot some simple tests if you’re really concerned.

    Noah

    Unlock the secrets of 24p, HD and Final Cut Studio with Call Box Training. Featuring the Panasonic GH2 and Canon 7D.

  • Matt Dufilho

    April 20, 2011 at 1:24 pm

    I will.

    Thanks again.

    Matt

  • Jason Jenkins

    April 22, 2011 at 10:27 pm

    [Matt Dufilho] “This upcoming shoot is nothing fancy. Just exterior broll and talking heads. My thought is I could shoot everything 1080 30p on my HPX 300 and 170, but I’m hesitant to make a paying gig my first foray into something new…even if it’s just a step up in resolution.”

    I’ve been shooting a lot of interviews in 1080p this year and it’s great because I edit in a 720p timeline. I can change up the focal length just by scaling the video –I don’t have to worry about snap-zooming between questions. In fact, I shoot with a prime lens. It makes editing interviews a joy.

    Jason Jenkins
    Flowmotion Media
    Video production… with style!

  • Dan Brockett

    April 25, 2011 at 8:27 pm

    I too have been shooting 90% in 720 for the past few years with my HPX-170. Last year, I did what Jason has been doing, shot a whole raft of projects in 1080p when I knew I was editing on a 720p timeline. For single camera talking heads, the 1080 gives you a lot of options, I liked it and the client did as well. When I have enough P2 cards, I like shooting 1080 24p/A just for this reason although if I don’t have to re-frame or fake a two camera shoot, 720 looks great.

    Dan

    A Producer Who Is Also A DP? Yep, that’s Me.

    http://www.danbrockett.com

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