Bob,
If “most of our output is for the web” then you should be shooting at 29.97fps. This preserves the progressive look and motion and is most friendly for compression algorithms that are in play for webcasting.
This is crucial information, and is one of the first things I discuss with my new clients when we start a project: what is the nature of the exhibition? The answer will determine our frame rate and gamma settings.
The difficulty in most cases is that they want theatrical, tv and internet. The fact is that very few (if any) are ever filmed out and exhibited on a large screen in the cinema, and that is one of the only cases where 24p is really appropriate. Another case would be to “mimic” what a film would look like (perhaps a satire) or to intercut with other 24fps material (like WW2 newsreels).
I’m afraid that you (and many others) are using 24p for the wrong reason, and principally because it is an available choice. Just like lens selection, what you focus on, iris setting, shutter speed and the like, these choices are best used when invoked for specific reasons.
I hate to be dogmatic, but I would generally propose that 24p be used only when you really wanted to shoot on film (and can’t), or there’s a strong possibility of filming-out to film for projection (or alternately as a source for digital projection) in a cinema setting.
If TV and the Web are your main outlets, the best choice is 30p (with 1/60th shutter) and finally if you want a “live” look like news or sports then 60p or 60i (shutter off).
Now the whole subject of cine gammas is another topic, and I had intended to continue on in this vein in my original reply but was distracted.
Making the video picture more “filmic” can also be accomplished by painting the picture. On some cameras this is done in a Picture Profile, in others by a combination of paint settings stored as a Scene File and is independent of your choice of frame rate. Color Correction in post can also be effective.
Again, it’s important to know what your exhibition will be, as the gammas and color space for film-out, broadcast and the web are all different. If two outlets are expected, two versions with filmout gamma and broadcast gamma are usually created in the on-line finish.
The main distinction between video and film is films ability to reproduce a longer tonal range, usually referred to as Dynamic Range.
Whereas the latest video cameras have a latitude of as much as 8 stops, principally because of the use of aggressive knee and slope settings to control the highlights and extended S shaped gamma curves (often referred to as Cine gammas and/or HyperGammas); film and the latest Digital Cinema cameras can record in Log Curve Gammas that have as much as 14 stops of Dynamic Range.
These Log curves, S-Log for Sony and C-Log for Arri Alexa, require recording on 10-bit formats to survive the requisite post color correction without falling apart.
In addition these same cameras have internal Look Up Table generators (LUT) that can take the 14 stops and convert it to the HD Broadcast video standard (aka Rec 709) and retain the entire range and restore the color saturation that is removed by the Log curve. In this case what you have is a WYSIWYG picture that does not require color correction (but could be used if desired). This is the Holy Grail and eventually this capability will migrate to additional cameras in the Broadcast and Professional range (as it has already done in the Sony F3 with RGB444 upgrade).
In more typical cameras in the Sony and Panasonic lines there are Cine Gamma choices that (again like frame rate) mimic the tonality of some film stocks, which it is generally agreed (and for good reason) look better than the traditional linear gamma of video.
You’ll notice that there are often choices of several or more of these Cine Gammas; some are designed for broadcast and limit the clip to 100%, others extend the highlights to 109% and generally the other choices are for scenes that are bright and scenes that are dark. It will be fairly obvious which is which by rolling through the settings when looking at these different scenes. Once you become familiar with the capabilities of each you can pick the most appropriate for use.
One caution is that if you are changing gammas, remember to reset it to normal or at least check it every time you start a new scene to make sure you’re not shooting yourself in the foot with the wrong (inappropriate) setting.
Hope this helps!
JS