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Broadcast Identity Package Pieces?? >> Need Info
I feel like an idiot asking, but could someone drop a few lines of what you personally might consider a
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6 Replies
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Hey Michael, howz things? I’m oughta that game now (up in Mi)..but I will offer my suggestions…
If it is a full blown news/station package, typically the list would be as follows: (modified somewhat based on discussions with them regarding exact specialty needs, ‘versioning’ done in house..etc)1) News short open (versioned for all news times)
2) News talent re-open (versioned for all news times)
2) Franchise opens (offer a few, then give AE files for them to version *see note below)
3) Special opens (Breaking news, Weather Alert…etc..etc)
4) 1 bump
5) Topical donut (open/transitions/close)
6) 1 station ID
7) Inshow package (still or animating or combination): Lower 3rds, banners, tickers, CG BG’s, WX pages, OTS, Live flag + other flags…etc..etc)
8) Sports open
9) WX open
10) coupla’ raw looping BG’s for their use* Typical to provide ALL AE’ files and projects to allow for additional station customizing. Amount of station versioning can affect $$$.
Any more ?,…just ask.
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That’s pretty much where I’m sitting as far as my portfolio work is concerned, but I got that “sticker shock face” from some folks that I’d have expected to be aware of the cost of the communicated needs of their identity.
I’m taking the initiative to create as many loose pieces as I can and I expect that it work out to the best one way or the other, but the stunned look kind of struck me odd. I might have overshot it a bit, but then again I do good work and I ask a competitive, if not a tiny bit exorbitant with respect to overages rate that has never garnered this type of “icky” feeling.
Thanks for the input and cross your fingers.
Michael Munkittrick
Managing Creative Director
Evolve Media SolutionsForum COWmunity leader for:
Sony DV
Magic Bullet -
Trust me, I made the mistake about a year ago to not get all of the
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Not sure what your asking ofcourse,….but package prices have dropped tremendously over the last several years. They average less than 30% of what they were 4 years ago. THe money just isn’t there.
Good luck!
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The trend is always more work for less money, but the work is getting to be less “cutting-edge” and a lot more stock-like pieces. I’m sure that the market for original work exists at some price point, but the magic number eludes me and the big names that so frequently dominate that scene are pretty well established as the “go-to” guys for major projects. That leaves far too many people like myself on the freelance list or on the outer rim of an industry that we could be very successful in…if we could just get through the press-mess.
In our specific market we have actually seen a slight rise in the going rate of branding and identity work as some of the key players are finding additional monies to attribute to that crucial part of their business livelihood, but the competition is growing at a rate that is incomprehensible and doesn’t match any of the forecast models…go figure. That alone begs the question; why create completely original work for clients five or six times per year when I can create literally hundreds of pieces for clients that are more stock-like and territorially managed? It worked for stock music and the fine folks just down the street at Digital Juice seem to be doing fine, so how do I structure that idea to motion graphics?
Ultimately, there is no “perfect” package for every client and there will never be a one-stop graphics supply house that designs and distributes every single option or idea, but any objective thinker has to assume that the consolidation of the bigger teams huddling around the bug-zapper and creating a near impenetrable bubble for smaller studios accomapnied with the domocratization of desktop creative work treatening the profitability of everyone else, there needs to be an option that allows for a bit of both areas in order to be successful.
I’m just trying to encapsulate a built-to-buy system that will allow clients to review pre-built pieces that emulate ideas and/or philosophies so that we can have a piece of the sometimes lucrative lower-end market. As with all things, true profit is being made in volume work. It goes against many of the pricipals of identity design at the very core, but it is showing up at every turn.
Follw-up with your take on the “stock-identity” game and let me know what you think about the idea on the whole.
Thanks again,
Michael Munkittrick
Managing Creative Director
Evolve Media SolutionsForum COWmunity leader for:
Sony DV
Magic Bullet -
Michael,….glad to have this discussion with you,….email me an e-addy at jd(at)gfxmoo.com
jeff
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