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Activity Forums Avid Media Composer The Right CODEC For .MOV HDTV

  • The Right CODEC For .MOV HDTV

    Posted by Eddie Gonzalez on June 21, 2011 at 1:17 am

    OK, so a media buyer told me that they like to receive TV commercials as *.MOV files. I can mail them a hard drive with the MOV file in it and they will use my file to create the final deliverable depending on the requirements of the different networks. They will air it in High Def as well as SD but my file only needs to be High Def. He said I can simply export to Quick Time movie from Avid.

    When I export to *.MOV I usually mixdown the video which allows me the option of anyone of the following

    * AVC – Intra 100 MXF
    * DNxHD 145 MXF
    * DNxHD 220 MXF
    * DNxHD 220 X MXF
    * DVCPro HD MXF
    * HDV 720P MXF
    * XDCAM EX 35Mbits MXF
    * VC1 -APL2 MXF
    * XDCAM HD 50Mbits MXF
    * 1:1 MXF
    * 1:1p 10b MXF

    so which of the above would you recommend for High Def commercials. Some are two minute infomercials and some are 1/2 hour infomercials.
    Thanks,
    Eddie

    Job Ter burg replied 14 years, 11 months ago 4 Members · 3 Replies
  • 3 Replies
  • Brendan Maghran

    June 21, 2011 at 5:49 am

    DNxHD 220.

    Very high quality codec, assuming they can convert to whatever specs they need from this file. You may want to spend a bit of time researching this stuff online.

  • Jd Marlow

    June 21, 2011 at 3:23 pm

    1:1 is essentially uncompressed, but not needed unless you’re onlining 1:1. 220x will look great.

    Just be wary of DNX codecs when delivering to people who are taking the media into FCP. There can sometimes be gamma shifting with that particular codec in Quicktime wrapped files.

  • Job Ter burg

    June 22, 2011 at 12:21 pm

    You are basically asking the same question as last time. Answer is still far more complex, and requires you to thoroughly understand the basic principles at work, as well as the exact specifications from your buyer. A *.mov file can contain a myriad of codecs, it is a container format. You need to find out the codec they prefer.

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