We have been shooting with HD100UA’s (HD100 with the “A” formware upgrade) for about a year and a half. JVC representatives told me this is the same as the HD110. We have been using the Panasonic Master Quality the entire time. The reason we chose this tape is because of the dry lubricant used. As far as I know, they are the only ones using a dry lubricant. We have experienced a few frame drops, etc., but that is over a couple hundred tapes. We have ecperienced no reason to change the tape we use.
The recommendation to stick to one tape brand is a good one. Each time a tape is used in your camrea, it leaves a small about of the lubricant on the head. The problem with mixing brands is that different makers use different lubricants. Many times, these lubricants do not mix well causing problems on the heads.