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Doritos Late Night Commerical
In the Doritos commercial for the new Late Night chips it has clothing, scenery, make up, and many other elements seamlessly change from one thing to another, i.e. the girl’s dress changes from a daytime dress to a nighttime dress. What’s the best way for going about this? Thanks
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2 Replies
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You didn’t link to an example, so I did a quick search on YouTube for a video and found this one.
It sounds like the one to which you refer.
I’m fairly sure they used several techniques. Keep in mind, I’m watching this on YouTube, so I can’t really look at it closely. (Especially since whoever uploaded this did it with lots of interlacing so even the HD version looks horrible.) What I’m seeing is greenscreen, rotoscoping, motion-controlled cameras, cgi models, match-moving, and a ton of planning.
Some of it was done with motion controlled cameras and two different takes; one during the “day” and one during the “night”. Then the two were composited together.
The couple in front of the dj are probably composited from a greenscreen over the dj (who may also have been composited in a similar fashion).
Some of the shots also look like the use of a cgi model. Take for example the taxi driving; suddenly the reflections on the hood are from nighttime lights rather than the daytime sky, the lights come on, etc. That looks like it may have been a 3d model of a taxi.
When she puts her finger in her mouth, that looks like a morph between shots. The actress is in (EXACTLY) the same position for two takes, then they morphed, faded, composited between the two shots.Each shot has several tricks in it and the tricks are not so much special plug-ins as they are careful, thoughtful use of basic techniques. Of course, AE can’t do 3d models, but a lot of this could be emulated convincingly in After Effects with careful planning. It’s fairly simple to have day turn to night with two separate shots. Their trick, and the thing that makes me like this commercial, is that in most shots it’s part night, part day. Nicely composited from what I can see.
Anyway, sorry; I’m not sure I answered your question. You asked for the best way of doing this? Hire a team of professionals who have a high-end motion control rig and several 3d artists. However, I assume you want to know how to do this on your own. The best way is to practice and plan. Plan it out, try it out, re-plan and retry.
Take two shots with the camera in exactly the same position; one during the day and one during the night. Then, simply use masks to composite the two shots.– The Great Szalam
(The ‘Great’ stands for ‘Not So Great, in fact, Extremely Humble’)No trees were harmed in the creation of this message, but several thousand electrons were mildly inconvenienced.
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That’s exactly the commercial I meant. Thank you for all your information and time. I really appreciate it. Thank you again.
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