You may have great storytelling chops, but it doesn’t matter if you can’t help your client tell theirs. Nobody knows this better than Rob Shore, who began his filmmaking career in 2005, honing his skills as a creative director with an in-house video team in Washington D.C. before establishing his own video production company, Picture This Productions in 2015. Adobe’s Eric Philpott spoke to Rob about the challenges of storytelling when it’s someone else’s story.
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